Seven Academy

Digital Marketing Professional

This course is designed to combine classroom and practice. It is more of a school based apprenticeship program. The classroom for students will operate as an office. Students will have a job role, a real boss, and a real class project to complete. This course is designed to approach digital marketing from practice to theory.

  • 20 students enrolled
  • By Emile Tangiri

About this course

This course is designed to combine classroom and practice. It is more of a school based apprenticeship program. The classroom for students will operate as an office. Students will have a job role, a real boss, and a real class project to complete. This course is designed to approach digital marketing from practice to theory.

Duration: 100 hours

What you would learn

 

  • Introduction/Expectations.
  • Students job roles & introduction of class project.
  • Lesson 1: Why inbound marketing?
  • Lesson 2: The buyer’s journey
  • Lesson 3: The inbound marketing methodology
  • Lesson 4: Prospecting Tools
  • Lesson 5: Buyer personas
  • Lesson 6: How to review growth strategies
  • Lesson 7: Digital marketing planning [Practical lesson]
  • Lesson 8: The anatomy of effective landing pages
  • Lesson 9: How to use SendInBlue to create email campaigns and automated Workflows. [Practical lesson]
  • Online Hyping & Opinion Building [With Mr. Munang]
  • Design 101 [With Mr. Fomo]
  • Podcasting 101
  • HTML & CSS for Marketers
  • Building a website with Wordpress [Practical Lesson]
  • Copywriting [Practical]
  • Social Media
  • Round up of class project
  • Exams
  • Class Project Presentation by students to administration. 




Expected Results

  1. Students will be able to understand the Inbound Methodology and how it helps businesses attract, convert, close and delight customers.
  2. Students will be equipped with all the tools and resources they need to excel in a job or create their own business.
  3. Students will be able to prospect, strategize and deliver a digital marketing project. 

course video

XAF 150,000 289500

93% Off

Two days left for this price

Enroll Now